Advanced Comprehensive Fleet Tracking for Equipment Rental Fleets

While construction rental fleets come with similar challenges as other types of fleets, the unique nature of the business means that considerations for how to handle them can differ. With Track Star’s comprehensive single-platform solution, you can cover all of your Yellow Iron and equipment rental needs.

The Track Star platform allows you to select the GPS fleet tracking, telematics, and enterprise asset management features that are most relevant to you, enabling enhanced visibility and accountability, increased safety, and the collection of high-impact data that construction equipment rental companies need most.

  • Maximize the service potential of your equipment.
  • Easily track assets, including for mixed fleets.
  • Rapidly respond to issues with real-time vehicle tracking and dispatch.
Construction equipment loading dirt
Heavy equipment on a job site

Optimize GPS Tracking and Utilization of Mixed Fleets

Track Star’s GPS tracking and telematics solutions work hand-in-hand to offer an unrivaled array of features to construction and heavy equipment rental fleets.

Real-time GPS location of all vehicles and equipment helps rental agencies track assets, including in mixed fleets — jack hammers, scissor lifts, and front-loaders can be tracked from a single, simple to use dashboard. The Track Star comprehensive solution can also offer utilization data, site entry/exit logs and hours of operation tracking, virtually unlimited geofencing capabilities, and more.

Using a variety of Internet of Things (IoT) telematics devices, Track Star can help you track the health of your equipment and vehicles, streamline maintenance and maintenance planning, and extend your equipment’s lifespan, therefore enhancing the ROI you get from each piece of equipment. Track Star can even help design and produce custom IoT hardware to meet specific use cases.

Locate & Recover Lost or Stolen Equipment

Construction equipment rental agencies are constantly battling the loss of equipment. This loss comes in two primary forms.

Loss

Smaller equipment, like tools and generators, can be surprisingly easy to misplace, especially when they’re used across multiple job sites or by a number of different operators.

Theft

Front-end loaders, backhoes, gantry cranes — these are expensive construction vehicles and, as such, are often targets for theft. Even smaller vehicles and tools are at risk.

There are a number of features found throughout the Track Star comprehensive solution that can be brought to bear in the fight against equipment loss. Automatic real-time GPS tracking will show you, at the click of a button, precisely where your equipment is located at any given moment and can alert you immediately if the asset leaves its designated area. IoT devices like dash cams can help you determine if an incident was an honest mistake or a malicious act, and help to identify perpetrators if the latter.

Make Running a Rental Fleet Easier & More Profitable

On the best day, managing a rental fleet of construction equipment is a complex job. Those complexities increase exponentially as both fleet size and composition increase. Without the right tools to help you, inefficiencies will inevitably creep into the day-to-day processes.

Heavy equipment parked in a lot
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    Day-to-Day Operations

    Flexible maintenance scheduling and work order system minimizes vehicle downtime

    • All equipment data can be accessed via mobile while in the field or on a desktop while in the office
    • Engine/motor diagnostics and alerts for upcoming maintenance can be automated
    • Generate highly customizable usage reports
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    Maximize Service Potential

    Manually tracking rentals is sure to lead to oversights, be it equipment that should be on-site earning rental hours but is still at the rental location, or equipment that is still in the field past the end of its rental term. Track Star’s geofencing capabilities will help you closely track all of your assets, so you can make sure they’re earning as much as possible.

    You can also use Track Star to take a holistic look at your rental data, including rentals and rental hours per type of equipment. This type of data is invaluable for sizing your fleet up or down.

Keep the Highest Percentage of Vehicles on the Job

For construction rental fleets, if a piece of equipment isn’t making money, that means it’s losing money. This is doubly true when it comes to maintenance, planned or unplanned.

With Track Star’s comprehensive IoT telematics solutions, you can collect high-quality data on virtually any aspect of your equipment, including usage hours, what maintenance will be needed and when, where the fleet asset is located, and even if it is still under manufacturer warranty. All of this data will empower you to formulate a comprehensive preventative maintenance plan.

Mechanic under heavy equipment working on it

Scheduling & Work Orders

The flexible maintenance scheduling and work order system minimizes vehicle downtime

Configurable Notifications

Get alerts on fault codes and overdue maintenance through email or text notifications.

Drive Cost Savings

Identify issues early on before they become costly repairs.

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Robust EAM Feature Suite

Track Star’s enterprise asset management (EAM) solution offers an industry-leading suite of features in a clear, easy to use dashboard. With mixed fleet capability for both brand and equipment type, and with customizable asset categories, it’s a viable solution for any heavy construction equipment rental agency.

Track Star enables you to take and maintain complete, itemized equipment inventories, schedule maintenance and track both service history and equipment lifecycle, manage warranties, and more. It can also be seamlessly integrated with other Track Star solutions, such as telematics and GPS fleet tracking, as your needs dictate.

Explore EAM
Excavators in a parking lot

Respond to Issues Efficiently

Better service response
Respond to in-field service requests easily and in a timely fashion by leveraging real-time GPS locations and easy to navigate mapping tools.

An efficient, data-driven operation
The Track Star platform was designed to seamlessly integrate with other platforms, such as:

  • Equipment rental software platforms
  • Construction job site software
  • Enterprise asset management software
  • Other industry-specific software, apps, and platforms management software

Track Star’s easy integration also extends to software that includes data-generated map overlays, which can be helpful for rental clients.

Your field operations data paired with real-time equipment locations fuels top-tier customer service.

Construction worked at job site looking at a tablet

Streamline and Enhance your Rental Process

The itemized inventory capabilities of Track Star’s EAM solution puts a variety of rental management tools right in the same platform.

With Track Star, you can check the availability status of items in your construction equipment rental fleet, store and access rental history records, and generate usage-based bills for clients. You can even automate the check-in and check-out processes, track rental periods and usage, send alerts and notifications to customers, and more.

You can pair Track Star’s EAM solution with other Track Star solutions, such as GPS tracking and IoT telematics, to unlock other features, like incident analysis, which helps you review, and analyze data related to incidents, including date, time, location, and onboard camera information, if available.

Schedule a demo
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Construction worker at job site looking at a laptop

Data that Even your Renters Will Want

Some of the data that the comprehensive Track Star platform can track and analyze will be very helpful to long-term equipment renters, which you can elect to give them access to. Your clients can tap into remote diagnostics and utilization data to make sure they’re getting the most out of their equipment. You can also share route alerts, fuel consumption reports, reports, and dashcam video capture to your renters, if needed.

Improve your Bottom Line

At the end of the day, a business needs to make money, and construction equipment rental fleets are no different. Track Star offers a host of solutions, tools, and features to help you maximize your business. Use the data it collects to optimize equipment utilization and maintenance schedules, generate ROI analysis and rental revenue reports, and more.

Bobcat being moved on a flatbed truck on a highway

Leppo Rents Case Study

With 16 locations, Leppo Rents is a major regional heavy equipment rental firm. But they didn’t have enough data to fully optimize the fleet’s earning potential.
Read this case study to learn how they found a solution in Track Star’s data collection and reporting capabilities.

See How Leppo Optimized Their Fleet
Reviews

What Our Clients Say

"We’re able to look at usage from multiple angles and predict optimal timing for vehicle maintenance, planned maintenance prevents unexpectedly pulling a squad car out of service—and potentially impacting public safety"

Aaron Russell
City of Burleson

“Having equipment at the job when promised; inspecting and fueling before delivery; making business choices that positively impact everyone involved; and asking the questions that help us do right by each of our customers are at the heart of everything we do. Track Star helps us make good on our promises.”

Ed Radel
Leppo Rents

“Track Star's solution opens opportunities for NAIPTA. We have a valuable tool to help us make smarter decisions about today’s operations, and plan for the future.”

Wade Forrest
NAIPTA